Web Assimilation and Corporate Culture: Assessing the Chatterjee, Grewal, and Sambamurthy Model

This study demonstrates the usefulness of the Web assimilation model to understand the factors that might contribute to enhancing organizational performance with e-business technologies. In this paper, the Chatterjee et al. model of Web Assimilation is used to provide the foundation for investigation of the relationships of interest that would enhance the effectiveness of Web-based technologies in organizations. The impact of three variables (top management championship, extent of coordination, and strategic investment rationale) are discussed in relation to Web assimilation. Organizational culture is introduced as a way of measuring shared enterprise-wide beliefs and assumptions as they relate to the variables in the original model. The extended model of Web Assimilation investigates the way organizational culture interacts with Web assimilation and provides another reference point for future researchers and practicing managers.